Having a HTML email doesn't hurt your deliverability as long as you have two things − an appropriately coded HTML email and a plain-text form.
The outcomes affirmed what we accepted: HTML messages diminished open rates. What was intriguing, nonetheless, was that not exclusively were HTML messages accepting lower open rates than their plain-text partners, the more HTML-rich an email was, the lower its open rate.
HTML Email
On the off chance that there are some messed up labels in your HTML, the email supplier and clients can stamp it as spam. That will hurt deliverability − for that email, yet in addition for some other messages originating from that specific email address later on.
The messages with less HTML components won with factual centrality.
HTML Email
Plain Content Email
Most email promoting instruments will let you effectively make plain-text variants inside their email editorial manager, so take those five additional minutes to make and streamline the plain-text form of your email. Something else, email suppliers, for example, Gmail or Viewpoint may think your email is dodgy. In the wake of encountering various tests; it is discovered that the Plain Content adaptation has as much as 25% progressively open rates when contrasted with the HTML. Not just the open rates, it has additionally got 21% more navigates rates when contrasted with the HTML messages.
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